Pricing

Pay for answers, not for seats.

One credit buys one answer to one question from one person. You see the cost before you launch, and your balance at all times.

Step 1
Choose a yearly plan and get your credits.
Step 2
Run any study: swipe tests, product and concept tests, ad tests, surveys, brand tracking, AI interviews.
Step 3
See an estimate before you launch. Credits are used as answers come in, and your balance is always shown at the top of your dashboard.

1 credit = one answer to one question from one person.

Your own customers or members: 0.5 credit per answer.
Our external consumer panel: 1 credit per answer, with a minimum of 7.2 credits per completed response. The cost goes up a little for harder-to-reach audiences or countries.
AI voice or video interviews: 5 credits per minute of interview. A 5-minute interview is 25 credits per person with your own customers, or about 32 credits and up through our panel.
Attention tests: 10 credits per person whose eye set-up passes the quality check.
Included: Trend intelligence, results and AI summaries.

10-question swipe test, 200 of your own customers
200 × 10 × 0.51,000 credits
The same test on our panel, 200 people
200 × 102,000 credits
20 five-minute AI video interviews with your own customers
20 × 5 × 5500 credits

Silver

For teams starting out

Run your first tests and prove the value. Best for one team and a handful of studies a quarter.

Credits: To be confirmed

Price: Ask us

See the estimated cost before you launch a panel study. A launch is blocked if your credits would not cover it.
Studies stop at your target number of responses.
If a panel respondent is rejected, the credits come back at the price you were charged.
Spend limits per study and per day.
A warning when 80% of your credits are used, and 30 days before they expire.