predictedby.me

Research method

Concept testing

Kill weak ideas early. Back the strong ones with evidence.

Put sketches, renders or written concepts in front of a real audience before anyone commits budget. Compare ideas side by side and learn what makes the winner win.

10
concepts per test
48h
to a decision
1
weighted score
People reacting to a product concept

How it works

1

Add concepts

Sketches, AI renders or a short description all work.

2

Monadic or sequential

Choose how the panel sees each idea.

3

Clear winner

Weighted appeal, uniqueness and purchase intent scores.

In pictures

Designers reviewing concept sketches
From sketch wall to evidence
People reacting to a prototype
Real reactions to early ideas
AI-generated product render
AI concepts from future trends

What you get

Appeal & intent

Know which idea people would actually buy.

Uniqueness

See which concepts stand out from the market.

Diagnostics

Open-text reasons themed automatically.

AI concepts

Generate new concepts from live trend data.

Great for

  • New product development
  • Line extensions
  • Innovation pipelines
  • Positioning

One panel, one weighting system — results comparable across every method.

Ready to try concept testing?

Launch your first test on predictedby.me in minutes.

Next: Packaging testing