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Research method

Swipe testing

Gut reactions to dozens of products in under two minutes.

Shoppers swipe through product cards the way they browse their feeds — like or dislike, tell us what they'd pay, and tag each item with the words that come to mind. It's the fastest way to rank a range before you buy it in.

20
products per session
90s
average completion
3
signals per swipe
Woman swiping through product photos on her phone

What it is

Swipe testing shows real shoppers one product at a time. They swipe right if they like it and left if they do not. Hundreds of quick reactions give you a clear ranking of what works.

When to use it

Choosing which designs to make, deciding a range, checking a price, or comparing your product with alternatives.

How it works

1

Upload products

Drop in photos, or use AI renders straight from trend intelligence.

2

Panel swipes

Like/dislike, a price slider and word tags captured in one gesture.

3

Weighted ranking

Results weighted by each person's track record against real sales.

In pictures

Hands holding a phone mid-swipe
Like, price and tags in a single card
AI product render in a swipe test
AI renders tested before sourcing
Reaction heatmap
Reactions feed straight into heatmaps

What you get

Like / dislike

A clean binary read on appeal, the strongest early sales predictor.

Price feedback

See the price people would actually pay, not the one they say is fair.

Word tags

“Cosy”, “too plain”, “gift” — the language customers use, auto-clustered.

Segment filters

Slice every result by age, gender and country instantly.

Great for

  • Range planning
  • Buy-depth decisions
  • Pricing ladders
  • Colourway selection

One panel, one weighting system — results comparable across every method.

Questions

How many shoppers do I need?

[to confirm: typical sample sizes, for example 200 to 500]

How long does it take?

Results come in near real time. You can watch responses arrive while the study is running.

Ready to try swipe testing?

Launch your first test on predictedby.me in minutes.

Next: Surveys
predictedby.me

Consumer research platform: swipe testing, surveys, AI video interviews and ad testing on one panel, with predictive scoring.

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