predictedby.me

Research method

Brand tracking

Wave-on-wave brand health you can actually compare.

Run consistent waves with matched samples and the same weighting every time, so a movement in the chart is a real movement in the market — not noise.

W1–W∞
wave-based
±2%
consistent samples
Live
dashboards
Shopper reaching for a product on a shelf

How it works

1

Set your KPIs

Awareness, consideration, preference, NPS — your choice.

2

Run waves

Monthly or quarterly, with matched, weighted samples.

3

Track the line

See trends, competitor moves and campaign impact.

In pictures

Brand manager presenting growth chart
Clear lines, comparable waves
Shopper at shelf
Measured where choices happen
Asking Ted about brand data
Ask Ted what changed this wave

What you get

Funnel metrics

Awareness through to loyalty in one view.

Competitor set

Track up to ten competitors side by side.

Campaign overlays

Mark launches and see the effect wave by wave.

Alerts

Get notified when a metric moves significantly.

Great for

  • Brand health
  • Campaign impact
  • Competitor monitoring
  • Board reporting

One panel, one weighting system — results comparable across every method.

Ready to try brand tracking?

Launch your first test on predictedby.me in minutes.

Next: Sales outcomes