Research method
Packaging testing
Find the panel, claim and colourway that earns the second look.
Test pack designs in context — on shelf, in hand and online. Heatmaps show where eyes land, and shoppers tell you which claims they believe and which design they'd pick up.
Shelf
context tests
5
variants at once
Click
heatmaps
How it works
1
Upload designs
Flat artwork or 3D mock-ups of each variant.
2
Shelf simulation
Shoppers find, compare and choose in a realistic aisle.
3
Winning design
Standout, findability and claim credibility scored.
In pictures
What you get
Standout
Which pack gets noticed first on a crowded shelf.
Claim testing
Which messages people trust and value.
Colourways
Compare colour options on matched samples.
Attention heatmaps
See exactly which panel earns the look.
Great for
- Redesigns
- New launches
- Claim selection
- Retailer pitches
One panel, one weighting system — results comparable across every method.
Ready to try packaging testing?
Launch your first test on predictedby.me in minutes.