Research method
Feed test in TikTok
See how your video performs in a real TikTok-style feed.
People scroll fast, and your ad has about two seconds to earn a pause. Feed test puts your video in a real swipe-up feed alongside other clips — so you find out if it stops the scroll, holds attention and gets remembered.
What it is
Upload your video ad and choose a feed of 5 or 6 short videos. People swipe through it on their phones and their reactions are recorded automatically.
When to use it
Before you spend media budget on a video ad, to learn whether it would be noticed and remembered in a real feed.
How it works
Upload your video ad
Choose a feed of 5 or 6 short videos for it to compete in.
Share the link
Respondents swipe through on their phones. Your ad is never first, and its position is rotated evenly.
See the results
Reactions are recorded automatically and appear in your dashboard — no analysis to do yourself.
In pictures
What you get
Did it stop the scroll?
How many viewers watched past 3 seconds, and how many swiped away in under 2.
Did it hold attention?
Who watched to the end, and who replayed it.
Did people like it?
Likes, plus how likely they are to buy.
Did it stick?
Unprompted and prompted recall — which brands or products people remember.
How does it compare?
Every metric benchmarked against the other videos in the feed, broken down by position.
Great for
- Pre-media video ads
- Social creative
- Scroll-stop rate
- Ad recall
One panel, one weighting system — results comparable across every method.
Research and decisions
In-feed advertising research with real competition for attention
Most ad tests show people your video on its own, with nothing else competing for their attention. Feed test places your video where it will actually live: a full-screen, swipe-up feed of short videos, alongside other clips. Your ad is never first, and its position is rotated evenly across people so results are not skewed by where it landed.
Use scroll-stop, watch-through, likes, purchase intent and recall to decide whether a video earns attention in real feed conditions before you commit media budget. Results describe behaviour inside a research feed; they are a decision signal, not a guarantee of performance on any platform. Feed test is an independent research tool and is not affiliated with TikTok. Feed test is in beta.
Questions
Which feed types and video lengths can I test, and how long does it take?
[to confirm: feed types, video length limits, turnaround, sample size]
Ready to try feed test in tiktok?
Launch your first test on predictedby.me in minutes.