Research method
Attention Studies
See what grabs attention, and how people react.
Show your packaging, advert or concept to real customers. We show you where they looked first and how their faces responded, second by second.
How it works
Upload your design
Packaging, an advert or an early concept.
Customers view it
On their own phones, with their permission.
See the signals
Attention heatmaps and facial reaction lines, second by second.
In pictures
What you get
Attention heatmaps
Which part of your picture people look at first and what holds their attention.
Facial reaction signals
Smiles, raised eyebrows and surprise tracked over time.
Your own customers
Run it with your own customer panel, on their phones, in minutes.
Private by design
Analysed on the phone; no video or photos recorded or stored.
Great for
- Packaging design
- Advert creative
- Concept screening
- Claim placement
One panel, one weighting system — results comparable across every method.
Research and decisions
Attention and facial reaction research for creative decisions
Attention Studies show your packaging, advert or concept to real customers on their own phones. Estimated eye-region signals show which parts of a design people look at first and what holds their attention, while facial movement signals track smiles, raised eyebrows and surprise over time. Everything is analysed on the person's own phone: no video or photos are recorded or stored, and people choose to take part.
Use attention and facial signals alongside survey answers and interviews to see which design earns a look and how people react. The signals are estimated eye regions and facial movements, not exact gaze points or measurements of feelings. Attention Studies is in beta.
Ready to try attention studies?
Launch your first test on predictedby.me in minutes.