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Research method

Ad testing

See the exact second your ad wins — or loses — attention.

Viewers react to your video and image creative frame by frame. Reaction heatmaps show where interest peaks and drops, so you can cut, reorder and relaunch with confidence.

Frame
level reactions
24h
to results
6
emotion signals
Viewer watching a video ad with a heatmap

What it is

Upload an advert and show it to a panel of viewers. They react to it, answer questions and, for video, you see where attention rose and fell.

When to use it

Before you buy media, to choose between versions, or to find what to change.

How it works

1

Upload creative

Video, stills or animatics — any stage of production.

2

Panel reacts

Viewers tap reactions as they watch, second by second.

3

Heatmap timeline

Peaks, drop-offs and the best cut-down highlighted.

In pictures

Team reviewing an ad heatmap
Heatmap timelines for every edit
TV advert frame of two friends laughing with a skincare bottle
Live analysis
00:14 / 00:30
Reaction density14s
Reaction density, filtered by segment
Viewer watching an ad
Real people, real reactions

What you get

Reaction heatmaps

Interest density plotted across the full timeline.

Drop-off detection

Spot the exact moment viewers lose interest.

A/B creative

Test edits head-to-head on matched samples.

Segment overlays

Compare reactions by age, gender and country.

Great for

  • Pre-launch ads
  • Social cut-downs
  • Thumbnail testing
  • Campaign optimisation

One panel, one weighting system — results comparable across every method.

Questions

What file types and lengths can I test, and how long does it take?

[to confirm: file types, length limits, turnaround, sample size]

Ready to try ad testing?

Launch your first test on predictedby.me in minutes.

Next: Concept testing
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Consumer research platform: swipe testing, surveys, AI video interviews and ad testing on one panel, with predictive scoring.

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