Research method
AI video interviews
Hundreds of 1:1 interviews, moderated by AI, themed by morning.
An AI moderator holds natural one-to-one conversations, asking follow-ups just like a skilled researcher. Every interview is transcribed, sentiment-scored and grouped into themes automatically.
What it is
An AI interviewer called Ted talks to respondents by voice and video on their own phones. He asks your questions, listens, and asks follow-ups when an answer is short or unclear, like a human moderator would.
When to use it
When you need the why behind a score: reactions to a product, advert or pack, in the respondent's own words.
How it works
Set the discussion guide
List your topics — AI writes natural, probing follow-ups. Send voice surveys directly to your users' phones.
AI moderates
Participants speak freely; the moderator listens and digs deeper.
Themes appear
Transcripts, quotes and sentiment roll up into clear themes.
In pictures
What you get
Adaptive follow-ups
The AI asks “why?” at the right moments.
Live transcripts
Every word captured and searchable.
Sentiment tracking
Emotion scored line by line, not just overall.
Quote reels
The best verbatims pulled out for your deck.
Great for
- Shopper motivations
- Brand perception
- Product feedback
- Churn reasons
One panel, one weighting system — results comparable across every method.
Questions
Do respondents know it is an AI?
[to confirm: what respondents are told — say so plainly on the page]
How are recordings stored and used?
[to confirm: link to the privacy policy]
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